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The Importance Of Brand Consistency
Think of the color combination red and white. Think of a store, you probably thought of Target. Think of a soda, you probably thought...

Pacesetters Marketing
Dec 16, 20213 min read
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Website Non-Negotiables
Every website is different but have you ever paid close attention to them? Even with all of their differences there are some things that...

Pacesetters Marketing
Dec 16, 20212 min read
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Who Is Pacesetters Marketing?
Pacesetters are defined as those who want to change societal norms and break the glass ceilings laid out before them. Our team of...

Pacesetters Marketing
Dec 16, 20212 min read
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Google Ads: Is It Worth It?
Most people shy away from Google Ads when they are first introduced to them for one of two reasons; either they are too expensive or the...

Pacesetters Marketing
Dec 16, 20212 min read
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What Is OTT and Why Do I Need It?
OTT stands for “Over-The-Top”. Simply put, OTT advertising is commercials for streaming devices, such as Roku. The cool thing about OTT...

Pacesetters Marketing
Dec 16, 20211 min read
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What Is Email Marketing and How Does It Work?
Email Marketing is a fast and effective way to stay connected with your current customers and to reach new potential customers. These...

Pacesetters Marketing
Dec 16, 20211 min read
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Do Social Media Ads Really Work?
They absolutely do but in order to explain how we need to back up a little bit. What is a social media ad? Simply put it is an elevated...

Pacesetters Marketing
Dec 16, 20211 min read
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What Is Brand Architecture?
Brand Architecture is breaking down a main brand into smaller families and family members of the same company. Brand Architecture helps...

Pacesetters Marketing
Dec 16, 20211 min read
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9 Types of Emails You Should Be Sending
Email Marketing does not have to be difficult! Most people do not know what types of emails they should be sending or when they should be...

Pacesetters Marketing
Dec 16, 20212 min read
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How To Design The Best Logo For Your Company
Your logo is one of the most, if not the most, important part of your company's brand. Why do you recognize Target with just the...

Pacesetters Marketing
Dec 16, 20212 min read
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What is Social Media Management?
What does Social Media Management mean to you? It could be as simple as writing and posting content on a regular basis, or it could be as...

Pacesetters Marketing
Dec 16, 20212 min read
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